Household Cleaning

Technological innovation means unique products

In a private label market that requires products to reflect the store image, our technological innovation means that we are able to introduce unique products that win customer loyalty in their own right. A combination of world-class formulation and packaging expertise means that colours do not fade even with our strongest detergents, and our Easy Iron fabric conditioners make ironing less of a chore. The trajectory of McBride product and process development is a smooth progression from laboratory through pilot plant to full scale production, aiming to ensure the product on the supermarket shelf will meet the consumers expectations every time.

Textile washing
We pride ourselves on our ability to anticipate market and product developments in the laundry detergent sector and we invest substantially in research and development to ensure that our products are comparable with the leading brands and that claims made for them are scientifically valid and legally sustainable. From laundry bleach suitable for the most delicate fabrics, fabric fresheners that refreshes between washes, our extensive range of sachet, tablet, liquid and powder detergents, fabric softeners and laundry aids supported by leading edge research and manufacturing facilities to deliver products that support every stage of the washing process.

Cleaners
Our comprehensive range of cleaning products including anti-bacterial formulations offer high performance, across liquids, gels, triggers aerosols and polishes for use on specific surfaces and in specific rooms. Through formulations designed for added germ kill and a comprehensive range of formats to provide extra consumer choice, we provide the best performing products at the right price.

Toilet care
We manufacture a comprehensive range of products specifically designed to keep toilets clean and fragrant. From traditional bleach and perfumed toilet cleaners available in a range of formats, to more innovative gels and air freshening liquid rim blocks, all our products are intensively researched and tested to ensure they meet the needs of consumers

Dishwashing
In one of the most competitive consumer sectors, our investment in innovation, product development and manufacturing capacity puts McBride's Washing Up Liquid capabilities at the forefront of the sector. With recent product innovations focused on performance, fragrance delivery and bacteria kill, factories in six countries are able to supply substantial product volumes across a comprehensive range of bottle formats including PET and HDPE. McBride has recently launched a dishwashing spray based on McBride's “powerblaster “ formulation. For automatic dishwashers we offer a comprehensive range of dishwasher solutions embracing liquid, powder and tablet formats. Constant new product development is currently focused on enhancing the current base including dishwasher cleaners, fresheners and fragrance free washing-up formulations for sensitive skin.

Aircare
Our aircare range embraces a wide range of delivery formats to meet customer needs for mood enhancement and odour neutralisation in this rapidly expanding sector. Our products include aerosols, room sprays, gels and candles, touch'n'revive, electric diffusers, stick-ons and pot pourri, with visually appealing packaging designed to attract consumer attention.