Personal Care

Indulgent formulations

Research and development across all age groups play an important role in the design of McBride personal care products, ranging from gentle formulations for children, to the latest fashion trends in hair care, as well as ongoing research into the needs of older consumers. Expertise embracing a wide range of technologies means that we can reinforce innovative strategies by transferring know-how between different personal care category areas. From skills accumulated in specific segments to the application of new techniques - such as aromatherapy aerosols - our understanding of complex chemistry and engineering ensures our range of personal care encompasses the latest thinking in formulation and packaging design.

Baby Care
Our product ranges for babies include lotions, shampoos, and bath foams. Bathing products are formulated to be mild for children's delicate eyes and our sensitive skin ranges have been rigorously tested for mildness and suitability for babies' delicate skin.

Deodorants
Our antiperspirants rely on aluminium or zirconium salts to create gentle formulations that provide effective, 24-hour protection against perspiration. McBride offer a range of formats including aerosols, body sprays and roll-ons.

Bath Care
As specialists in the formulation of liquids, gels and even aerosol products for all bathing applications, our understanding of the complex chemistry and synergistic effects of surfactant molecules enables us to deliver extensive product ranges that meet all consumer needs. Our shower gels, liquid hand washes and bath products are continuously evaluated in our test bathroom to ensure they deliver a superior bathing experience and customer satisfaction.

Skin Care
Our expertise in skincare ranges from lotions, skin creams, aerosols, as well as essential items such as nail polish remover. All products are formulated to the latest understanding of complex chemistry and are scented under the supervision of our evaluation laboratory. McBride now also offers its Surcare brand of unperfumed skin care products designed for people with sensitive skin.

Hair Care
We have been delivering hair care products for over 30 years and constantly invest in research and development to provide the most effective and innovative products on the market – from hairsprays, mousses and gels to shampoos and conditioners designed to enhance natural hair colour. Working with professional hairdressers in our own hair salon, we enable the creation of the most cost-effective formulations to meet your customers' needs.

Men's ranges
Our expertise in innovative technologies means that we are ideally placed to respond with new product ranges to increasing demand across all men's grooming sectors. From soap-free pH balanced shaving foams and gels for sensitive skin to pre-shave washes, moisturising shave balms, anti-perspirants and shower ranges, our operations in this area are designed to enable you to stay a step ahead.

Oral Care
Our advanced mouthwash and toothpaste formulations use innovative ingredients to help protect against gum disease, tooth decay, halitosis and tartar accumulation. Our range now extends to striped, whitening, sensitive and childrens toothpastes and multiphase mouthwash formulations.