Private Label Support

Product development and support for private labels

While any successful retailer knows its customers' preferences and needs, the fact that McBride delivers products individually tailored to the needs of different retailers and brands means that our market understanding must be broad enough to meet the needs of a wide range of customer groups. This understanding extends to meeting the needs of retailers and their customers in widely differing market places, encompassing the more mature retail markets of The UK, France and Germany to the developing markets of Poland, Hungary and the Czech Republic to the emerging markets including Russia, The Baltic states and Turkey.

To achieve this, we employ an approach that enables us to understand fully our customers' retail and category offer so that we can deliver products that underpin and reinforce the values of diverse retailer brand strategies across a range of price points. Our complete retailer brand service package embraces innovation, product development, pack design, promotional tactics, pricing and marketing campaigns to ensure we can provide our customers with products that meet their target customer audience.

Private Labels
Private Labels, also known as retailer brands, own brands, own labels and store brands are designed to provide consumers with an alternative to manufacturer brands, to build customer loyalty to a retailer or improve margins.

In the UK and Europe, Private Labels have developed rapidly since the early 1970's when they provided low priced alternatives to branded products, through the 1980's where the emphasis was on higher volume categories providing improved category margins for the retailer.

The 1990's saw the expansion of the Private Label across most product categories in the grocery sector with quality inline with the leading brand based on category partnership between manufacturer and retailer assisting retailer differentiation.

Today, the latest generation of Private Labels enables retailers to segment their private label offer in terms of price and quality, develop cross category brands that can often span the Private Label food and non-food offer.

In the UK and across Europe, McBride's scale of operations in our core product sectors and unrivalled experience of launching private labels makes it an ideal partner of choice for Private Label household and personal care products.